The AI Expert Digital Marketing Course is designed for professionals who want to dominate the digital landscape through AI-driven marketing and SEO expertise. This program blends performance marketing, growth hacking, and marketing automation strategies with hands-on training in 30 industry-leading AI tools. Students gain practical experience by managing real client projects, optimizing campaigns, and mastering advanced SEO techniques that drive traffic and conversions. Learners also develop skills in funnel building, predictive analytics, and AI-powered content creation. By course completion, participants emerge as AI and SEO specialists, fully prepared to lead digital marketing teams, manage high-budget ad campaigns, or launch their own successful AI-powered digital marketing agencies.

AI Expert Digital Marketing Course

Duration: 120 Hours | Modules: 30 | Mode: Classroom / Online
Institute: BALC Digi Skills – Bengaluru
Tagline: Where Digital Marketing Meets Artificial Intelligence

Course Overview

The AI Expert Digital Marketing Course is designed for professionals who want to dominate the digital landscape through AI-driven marketing and SEO expertise. This program blends performance marketing, growth hacking, and marketing automation strategies with hands-on training in 30 industry-leading AI tools. Students gain practical experience by managing real client projects, optimizing campaigns, and mastering advanced SEO techniques that drive traffic and conversions.

By the end of the course, learners become AI and SEO specialists — fully prepared to lead digital marketing teams, manage high-budget campaigns, or launch their own AI-powered agencies.

Detailed Syllabus (30 Modules | 120 Hours)

Module 1 – Introduction to Digital Marketing (4 hrs)

• Overview of digital marketing & AI integration

• Importance of automation in modern marketing

Module 2 – Website Planning & Design (6 hrs)

• Domain, hosting, CMS setup (WordPress & Elementor)

• Landing pages, blog design, UI/UX basics

Module 3 – AI Website Optimization Tools

• AI heatmaps, content analyzers, and website scoring tools

Module 4 – Content Writing & AI Copywriting Tools

• Copywriting frameworks

• AI tools: ChatGPT, Jasper AI, Copy.ai, Writesonic

Module 5 – SEO Fundamentals (6 hrs)

• On-page, off-page, and technical SEO

• SEO audit and Google Search Console

Module 6 – Advanced SEO Strategies (6 hrs)

• Voice and visual search optimization

• Schema markup, backlinks, and local SEO

Module 7 – AI Tools for SEO Optimization

• Semrush, Ahrefs, SurferSEO, RankMath AI

Module 8 – Social Media Marketing (8 hrs)

• Strategy for Facebook, Instagram, LinkedIn, Twitter, and YouTube

• Paid promotions and organic growth

Module 9 – AI Tools for Social Media Content Creation

• Canva Pro, Midjourney, DALL·E 3, Pictory, Lumen5

Module 10 – Performance Marketing (8 hrs)

• Google Ads, Meta Ads, YouTube Ads

• A/B testing and conversion tracking

Module 11 – AI for Ad Optimization

• Predictive bidding & automation (Google AI, Meta Advantage+)

Module 12 – Email Marketing & Automation (4 hrs)

• Mailchimp, SendGrid, HubSpot workflows

Module 13 – Marketing Funnels & Lead Generation (6 hrs)

• ClickFunnels basics, landing page optimization

Module 14 – AI in Lead Scoring & CRM

• HubSpot AI, Zoho CRM, Zapier integrations

Module 15 – Influencer & Affiliate Marketing

• Identifying influencers, managing collaborations

Module 16 – Video Marketing with AI Tools

• Synthesia, Pictory, Descript, Runway ML

Module 17 – AI in Graphic Design & Branding

• Looka, LogoAI, Figma, Canva Magic Studio

Module 18 – Chatbot Marketing (4 hrs)

• ManyChat, Tidio, ChatGPT for automated responses

Module 19 – E-commerce Marketing

• Shopify, WooCommerce, product ads, AI recommendations

Module 20 – AI-Powered Analytics & Reporting

• Google Analytics 4, HubSpot AI insights, Tableau

Module 21 – Growth Hacking Strategies

• Viral marketing, automation workflows, data-driven experiments

Module 22 – Predictive Analytics for Marketing (4 hrs)

• AI trend analysis, data forecasting

Module 23 – Personal Branding Using AI Tools

• LinkedIn optimization, portfolio automation

Module 24 – Copywriting & Storytelling Mastery

• Brand storytelling using AI-enhanced creativity

Module 25 – Voice & Visual Search Optimization

• Integration of AI tools for voice SEO

Module 26 – AI Tools for Project Management

• Notion AI, Trello AI, Asana automation

Module 27 – Freelancing & Digital Entrepreneurship

• How to build your agency, pricing & client handling

Module 28 – Industry Case Studies

• Analysis of AI-powered campaigns

Module 29 – Real Client Project Work (12 hrs)

• Execute live marketing campaign & reporting

Module 30 – Capstone Project & Certification (8 hrs)

• Present campaign analytics & get certified as AI Expert Digital Marketer

30 AI Tools Covered

ChatGPT, Jasper AI, Copy.ai, Writesonic, Grammarly, Canva Pro, MidJourney, DALL·E 3, Pictory, Lumen5, Synthesia, Runway ML, Looka, Figma, SurferSEO, Semrush, Ahrefs, RankMath AI, HubSpot AI, Mailchimp, Zapier, ManyChat, Tidio, Notion AI, Tableau, Descript, Google Gemini, Otter.ai, VidIQ, and LogoAI.

Learning Outcomes

• Master SEO and AI-driven marketing campaigns.

• Build websites and run data-backed ad strategies.

• Automate content, emails, and reports with AI tools.

• Manage real campaigns and analyze results.

• Launch your career or digital agency with confidence.

Career Opportunities

• AI Digital Marketing Strategist

• SEO & Performance Marketing Specialist

• Marketing Automation Expert

• Content & Video Marketing Professional

• E-commerce Growth Manager

• Freelancer / Agency Founder