AI_Powered_Digital_Marketing_Course

AI Powered Digital Marketing Course

Designed for beginners, students, and aspiring digital marketers, this Digital Marketing Foundation Course by BALC Digi Skills provides hands-on training in search engine optimization (SEO), social media marketing, content creation, and digital advertising.

Learners will master the latest SEO techniques, build real-world social media strategies, and learn to design engaging content that drives traffic and conversions.

The program also introduces 20 powerful AI tools that simplify content generation, automate ad management, and enhance campaign performance — helping students become AI-ready digital marketing professionals.

With practical projects, expert mentorship, and placement support, this course is the perfect launchpad to start a successful career in digital marketing and AI-driven brand growth.

Objectives

• Understand the core concepts of digital marketing.
  
  
• Build and optimize a professional website.
  
  
• Learn SEO techniques to increase online visibility.
  
  
• Run and manage social media campaigns effectively.
  
  
• Plan and execute Google Ads campaigns.
  
  
• Use AI tools for content writing, design, and automation.
  
  
• Gain hands-on experience with analytics and reporting.
  
  

Duration: 3 months (120 hours)
Objective: To give students a practical foundation in digital marketing with hands-on tools.

Course Modules

Module 1: Introduction to Digital Marketing

• Basics of digital marketing
  
  
• Traditional vs. digital marketing
  
  
• Understanding digital customer behavior
  
  

Module 2: Website Planning & Development

• Domain, hosting, CMS (WordPress)
  
  
• Landing pages and blog creation
  
  

Module 3: Search Engine Optimization (SEO)

• On-page, off-page, technical SEO
  
  
• Google Search Console, Google Analytics
  
  

Module 4: Social Media Marketing (SMM)

• Facebook, Instagram, LinkedIn, Twitter marketing
  
  
• Social media strategy & content calendar
  
  

Module 5: Search Engine Marketing (SEM)

• Google Ads campaign creation
  
  
• Display & video ads
  
  

Module 6: Email Marketing

• Email campaign setup
  
  
• Automation with Mailchimp
  
  

Module 7: Content Marketing & Copywriting

• Blogging, storytelling, content planning
  
  
• SEO-friendly content
  
  

Module 8: Affiliate & Influencer Marketing

• Affiliate networks
  
  
• Influencer collaborations
  
  

Module 9: Analytics & Reporting

• Google Analytics 4 basics
  
  
• Reporting & dashboards
  
  

Module 10: Introduction to AI in Digital Marketing

• AI basics for content, design & ads
  
  

20 AI Tools :